What is a “pig butchering” romance scam? Here’s how they work:

Published November 14, 2025

  • YouTube Video Transcript

    Why do you get random text messages all
    day long saying, “Hey, did I leave my
    shoes at your house?” Or, “Hey, do ribs
    sound good for dinner?” Or, “Hey, your
    your phone number’s in my phone, but I’m
    not sure who is who this is. Who is it?”
    You probably get text messages. If
    you’re on um Telegram, you probably get
    Telegram messages all day long like I do
    with those. So, what are those? That is
    someone trying to start a pig butchering
    scam on you. So, what is a pig
    butchering scam? Uh, a pig butchering
    scam is a scam where the scam artist
    fattens you up over the course of four
    months before they finally slit your
    throat. Here’s how that works. So, first
    of all, they constantly blast messages
    looking for lonely people. That’s the
    goal. Find lonely people that will
    respond to anything. And they try
    everything. You know, again, every
    random message you can imagine that is
    intended to find a lonely person and
    elicit any type of response. As soon as
    they get any type of response on it,
    they start building rapport. And it’s
    always pretends to be a woman, but it’s
    always a guy on the other end. So, as
    people say, if you get one of these, you
    know, if a if a beautiful woman reaches
    out to you, block him because it’s
    always a him on the other side,
    regardless of what pictures they’re
    sending. Um, but anyway, so they’re
    trying to get any sort of response. If
    they get any sort of response, they’ll
    typically follow up with a picture and
    it’s typically a picture of an Asian
    woman and then they strike up a
    conversation and in the course of the
    four months where they try to build
    rapport, they’re sending pictures.
    They’re sending um, and I’m not saying
    like racy pictures, it could just be
    normal pictures, but they’re trying to
    start a romance and start a connection.
    They’re trying to fill that gap that
    lonely people have of for connection
    with the goal over time of learning, you
    know, what assets that person has. So,
    what they’re trying to do is they’re
    trying to get the person comfortable
    with them. They’re trying to learn um,
    you know, they’re they’re showing off a
    lifestyle that is, you know,
    unattainably lavish as compared to the
    person they’re chatting with.
    Inevitably, they’re they’re trying to
    get the person to ask, “How do you
    afford this lifestyle?” at which point
    they say, “Oh, my brother or my cousin
    or my uncle does cryptocurrency trading.
    He’s actually made a ton of money and
    you know, I put $10,000 in and I made a
    million dollars and that’s why I’m, you
    know, sending you pictures of me on
    these yachts and, you know, all these
    fancy cars and whatever else.” So
    they’re trying to build in the course of
    the pig butchering, they’re trying to
    build rapport with the person and
    they’re trying to show off their
    lifestyle so that the person, the
    victim, which is supposed to be you,
    asks about their lavish lifestyle, in
    which case they’ll they’ll bring up in
    passing that there’s this investment
    opportunity that’s worked out really
    well for them. Then they’ll ask you if
    you want to be part of it. Again, this
    all takes place this grooming process
    typ typically play takes place over the
    course of like four months. Um, but in
    that process, they try to figure out
    what assets you have, um, all the
    different, you know, and then they start
    promoting, you know, all the different
    ways you’re going to get rich on
    everything they’re doing and all that
    sort of stuff. So, what happens over
    time then, give me one second here. Uh,
    what happens over time then is they try
    to figure out what assets you have
    because they’re going to try to then
    invite you to put each of those assets
    into their scheme. So, it’s going to
    start with them finding out that, oh,
    you can borrow against your 401k for my
    investment thing and you have so much in
    your savings account and you have so
    much in your, you know, retirement and
    you have so much and all this. And over
    time, what they’re going to do is
    they’re going to invite you to put that
    into their scam. And the whole time
    they’re trying to build rapport. They’re
    trying to build romance. They’re trying
    to build basically trying to get you to
    believe that you have met the person of
    your dreams. They’re living a the
    lifestyle you’ve always wanted. They’re
    trying to meet every need you have, you
    know, as a lonely person or somebody who
    is getting scammed. And in that they’re
    said, you know, the login they’re giving
    you to the supposed trading platform
    where you see your returns. Every time
    you put money in it, you see your money
    show up. And then you immediately see
    your money start to grow. And it’s
    formulated where the the the amount of
    money that it shows that you have, it
    always goes up and down. And it always
    goes up and down enough to lull you into
    believing it’s real because sometimes it
    goes down but over time it always goes
    way up. And so you know you’re you know
    you put in $1,000 it turns into $10,000
    within 2 weeks. Then you put in $10,000
    it turns into $150,000 within another
    two weeks. And so the whole process is
    them trying to milk you of your last
    dollar. So typically these scams will
    then go into I’d really want to come
    visit you but I need a visa. You know
    can you give me money for my travel? you
    know, the the plane tickets are going to
    be $7,000. You know, can you send me
    money for that? Basically, again, it’s
    called pig butchering because they’re
    fattening you up for the slaughter every
    step of the way. So, the goal is through
    that entire fourmonth grooming process
    is to then is to build the rapport,
    figure out how much assets you have, get
    as much of your assets in their scam as
    possible. And then the final piece of
    the puzzle is where you know they
    pretend they want to come visit. They
    pretend they want to meet you and all
    this sort of stuff and to try to get the
    last of your dollars and then once it
    becomes clear that they have literally
    the last penny. I mean when they’re like
    hey you know I’m on the plane but I have
    to pay for customs. Can you send me the
    last $50? As soon as you are completely
    absolutely broke 100% you don’t have a
    penny left. there’s nothing, you know,
    nothing more to, you know, to take from
    you. Then they either go dark on you or
    they get mad at you or they break the
    relationship off and pretend that it
    was, you know, your fault all the time
    and you did something wrong and you lost
    your money, it was your fault. So, it’s
    absolutely heartbreaking. I mean, people
    commit suicide after this whole thing
    goes through. I mean, it’s just
    heartbreaking the insanity of what these
    scammers put people through. A lot of
    this is is, you know, almost all of it
    comes out of Asia. um I forget the major
    countries like Myanmar or something like
    that. Countries with poor rule of law
    where they can get away with running
    these you know scams at a large scale
    for a long time and uh you know efforts
    have been made to like cut off their
    internet access to these huge compounds.
    A lot of the labor that is used is uh
    human traffic labor. So it’s people that
    are promised you know a good job in
    Thailand. Then they get to Thailand and
    are told they have to go to Myanmar or
    wherever it is or Burma or whatever.
    Then they go there and they find out
    after they’re situated that instead of a
    call center job doing tech support,
    they’re actually going to be a scammer.
    And then if they’re if they don’t scam
    enough and meet their quota, they’re
    they’re beaten and they’re not allowed
    to leave. And they have huge quotas like
    if you can scam people out of $2
    million, then you can earn your freedom.
    And the whole thing is just absolutely
    insane. But they have massive compounds
    that look like college campuses where
    there’s huge perimeter fences that trap
    everybody in where all the people who’ve
    been promised good paying jobs, you
    know, in call centers are actually being
    forced to scam. And you know, a lot of
    the that’s what’s happening now. Not all
    the people who are sending these text
    messages are forced labor, but a lot of
    it is forced labor. Um, so anyway, it’s
    it’s a just an absolute bizarre, toxic,
    horrible thing that all these people are
    caught up in on both the side of being
    forced to scam, but obviously the
    recipient of these scams and the rest of
    us who have to put up with getting tons
    of random text messages and messages on
    Telegram all day long, you know, with
    all just, you know, hey, uh, I thought
    we were meeting today. Where are you? I
    mean, it’s just anything that’s going to
    elicit any sort of response. So that’s
    what pig butchering is. They’re trying
    to find victims who are lonely, strike
    up a conversation, build a romantic
    connection, expose their amazing
    lifestyle,
    you know, have the person want to be to
    have the same lifestyle, invite them to
    be part of this cryptocurrency trading
    or whatever it is, and then slowly milk
    that person for every dollar they
    possibly have. And then again, it’s
    called pig butchering because they
    fatten you up by taking your money every
    step of the way. And then finally, when
    they have every last penny you have,
    slit your throat by either dumping you
    or walking away or engineering a fight
    in a fallout or, you know, taking away
    access to the online platform that was
    showing you you were rich even though it
    was all fake all the time. Just all that
    sort of stuff. So, uh, anyway, that’s
    why all of us are getting these random
    messages all day long. Don’t fall for
    it. And most importantly, educate your
    loved ones. If you have a family member
    or an extended family member that’s, you
    know, lonely or they’ve lost a loved one
    or something like that, they are
    especially susceptible to big pig
    butchering scams because the average
    person’s just, you know, if you’re in a
    happy, healthy relationship, you’re
    probably not going to strike up, you
    know, you’re not going to respond to
    these uh text messages. But if you’re
    sitting home alone with nothing to do,
    feeling lonely, it’s very tempting, I
    imagine, to respond to some of these
    messages. Um, so anyway, uh, educate
    your loved ones. What is pig butchering?
    I will include in the first comment here
    a link to Natalie Brunell’s interview.
    Uh, send that to your loved ones and
    spread the word so people don’t fall
    fall for these scams. And, uh, but check
    the first comment and I will post a link
    to Natalie Brunell’s uh, most recent
    podcast where she covered it. Thanks.

Recommended Listening: Coin Stories Podcast | Erin West: The Romance-Crypto Scam Taking Over – “Pig Butchering” Explained

**Originally recorded 11/8/25**

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The content provided in this post is for educational purposes only. It should not be considered financial, investment, or trading advice. I am not a licensed financial advisor, and all opinions expressed are my own. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions. Investing in Bitcoin or any other assets carries risk, and you should never invest more than you can afford to lose.

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